Public Diplomacy

Course Objectives

To understand the nature and practice of public diplomacy.
To understand the relevance and appropriateness of various public diplomacy tools.
To understand the nature, importance and concept of Soft Power and Smart Power.
To understand the relationship between Public Diplomacy in managing peace and security.
To acquire an in-depth knowledge of the relationship between Public Diplomacy and Nation Branding, Diaspora engagement; & cultural diplomacy.

Course Main Topics

Meaning and nature of Public Diplomacy.
Tools of Public Diplomacy
Meaning and nature of Soft Power.
The concept of Smart Power
Nation Branding and Public Diplomacy
Educational Exchange Program and its importance.
Diaspora Engagement and its importance.
Countering Disinformation and Public Diplomacy.